Ralph Kimball, principal designer, Xerox SDD: I worked at Xerox from 1972-1982, first a research scientist at the Xerox Palo Alto Research Centre-or PARC-focusing on user interface design, then on the Star workstation. “Gosh, I probably did that at 8:30 at night on a Tuesday and never thought twice about it.” Norm Cox Dont have Studio? Get started today)Ĭox: It is sort of absurd that of the revolution that the Star represents, it is this little symbol-probably the least thought out part of the whole thing-that has become such a ubiquitous feature. (Curious? Download a sample hamburger icon animation for use in InVision Studio here. This hamburger menu was a way to include a few leftover commands that we couldn’t figure out a way to do better. One of the things I am most proud of is that Star had far fewer commands than other computers of the day, and yet it could do everything, in fact, it could more than they could do. Norm Cox, lead visual designer, Xerox Systems Development Division: When Geoff Alday tracked me down and said, “Oh, our entire industry is up in arms about how to use this little menu, and I understand you designed it.” I looked at it, and thought, “Gosh, I probably did that at 8:30 at night on a Tuesday and never thought twice about it.”ĭave Canfield Smith, principal designer, Xerox SDD: It was so trivial.
The full Xerox Star, a breakthrough in personal computing interfaces.
Users the world over know what those three little lines mean. Fordham wrote on Medium earlier this month, the hamburger has become a good option. “Through sheer force, usage, and designer-laziness,” software engineer and UX designer Michael J. If detractors see in this undying love a plague of bad information architecture (low engagement, inefficiency), others say the symbol’s very ubiquity is exactly what makes it good. And every UX specialist worth their salt has also probably wondered when the big shots designing such big things as Chrome or Amazon will stop using them.
me, literally doing exactly that on the day I was asked to write this piece) has probably used one. Which is to say, interest in the history of this little symbol with the satisfying name hasn’t waned, mostly because neither has its popularity.Įveryone who’s ever scrambled to make a basic mobile-friendly website in recent times (i.e. And last December, Cox got an unusual 67th birthday present when Reddit and McDonald’s teamed up to make the hamburger menus on both mobile sites look like actual burgers (if you clicked on it, you could place an order for a Big Mac). “You’ve done your homework,” Norm Cox emailed back. He went looking for the lead graphics guy on the Xerox Star, and found Norm Cox. Hamburger menus… in 1981: Alday had struck gold.
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